The Importance of Staging a Home Prior to Selling

No matter what is happening to the real estate market, when you want to sell  your home, there are two simple rules to follow to assure a quick sale: price  it well, and make it look amazing. Whatever the asking price, its appearance needs to be flawless.

One of the costliest mistakes made by home sellers, and even inexperienced real  estate agents, is to ignore the visual psychology involved in gaining a buyer’s immediate attention. Potential buyers become interested in a property when they walk in and feel, “I could live here.” They imagine it as their home.

In order to gain an edge in today’s real estate market when buyers/investors have so many options, a property must  be priced right and look better than the competition. One of the best, proven  methods to faster sales is a process known as “staging.” It is not a new concept for showing a home.  The term originated in California about 15 years ago by Barbara Schwarz. She realized by prepping a home for sale, it sold faster and frequently for more  than the asking price.

Staging uses design and conceptualization techniques. The objective is to have  potential buyers walk in and envision the property as their home. They can see  themselves living and entertaining there. It’s all about creating a space that makes buyers connect emotionally to it. They  should feel as if they were the owner, not a guest. As a seller, In order to do  this effectively, you need to make your house as impersonal and attractive as  possible to stimulate the buyer’s visual acuity.

An initial discussion of the seller and the stager is important in order to  review the property’s weak and strong points, what changes need to be made, how much time it will  take, and what else is needed to stage it. Besides the basic cleaning and repairing, Staging has five basic elements: De-clutter, Pare down, Position furniture, Color, Lighting.

Home staging is effective because it emphasizes a property’s strengths and minimizes its weak points. It allows your home to be shown at  its maximum potential. Presenting a well-cared for home and creating a property that gives a positive  first impression. It attracts the attention and admiration of prospective  buyers, and encourages them to consider how your property fits their  requirements.

Call and ask Lucy about “Staging” your home before it goes on the market! 520-909-7653